Natalie Robomed

Two, she needed to be teachable, meaning she needed to be a good student receptive to learning all the material presented to her and do the homework given to her by coaches, coaches that would be teaching her how to run her business successfully.

Three, she needed to be open to using what he called good debt to grow her business.

For example, putting business costs on a credit card that would be paid off when she turned a profit.

Four, she needed to be a decision maker who took action, who would decide that day to commit to growing her business.

Bridget wants to be a decision maker, a good student, someone who leverages good debt to grow her business.

So when the man on the other end of the phone presents an option for her to invest in a website of her own, Bridget is intrigued.

If you're my age, you've probably had to make a personal website or two in your time.

There are a million podcast ads about it.

You go on one of these providers, sign up, pay 100 bucks or whatever, and then customize your site using one of the templates they provide.

But again, Bridget isn't really online.

It's possible she's never even heard of Squarespace.

Plus, what this guy's suggesting seems pretty complicated.

She needs a website she can sell stuff through, a whole online shop.

Now, if you're thinking, that's an insane amount of money.

If it were me, I'd hang up the phone immediately.

Well, you probably would have.

But I want you to put yourself in Bridget's shoes for a minute.

Really put yourself there.

You've just spent the last three decades with a hands-on job, teaching kids, not on a computer screen all day.

You've heard about work-from-home jobs, but there aren't really people in your circles who do that.