Natasha Tiku

Right.

Well, I think this is something that, you know, it's like straight from sci-fi, right?

It's like kind of the dream.

It was like the first Black Mirror episode.

I think that company-wise, a bunch of startups were doing this early on for influencers and creators, just like, why wouldn't you want your own Justin Bieber DMs on IG or what have you?

So, you know, and we've even seen some estates give access to

companies to digitally clone somebody.

I mean, I...

this was actually the original motivation for Ray Kurzweil.

Like one of, you know, the guy behind like the phrase, the singularity, and he wanted to recreate his grandfather.

Like this is the whole, like for, you know, from 20 years ago coming to Google for this reason.

I, I just think like, um, of course people are going to want to do it, but for like very human emotional reasons, like grief and loss and loneliness.

And, um,

Yeah, I'm so curious, like, what you found, Taylor, about why this new kind of... I mean, maybe the technology is a lot better.

I'm really happy to hear this because my four year old is playing Zelda currently.

So that is that's a huge relief.

I love the idea that we have a shortage of people who can focus and pay attention to a screen.

And those yeah, those people are are the people doing the maligned activity of of gaming, you know, spending their whole life gaming.

It's just it's the irony is very rich.

I'm going to have to say best week, Anthropic, again.