Nathan Berry

It can go terribly wrong, and you can have a project that you're 100 hours in to deliver this outcome that you're not getting paid enough for, then the leverage goes poorly.

But we try to create those situations where the leverage goes well, where we can deliver better.

a ton of value with less inputs and get paid for it.

Well, I think it's that all of these things take a lot more time.

And so we think about if I show up in the right way, then I'll achieve the success or something.

And that's true.

It often takes a long time to figure out how to show up and what things to work on.

And so I can convert it.

Things that made a difference were moving from

um like content driven uh you know for trying to grow a sas business content by the way is a really hard way to grow a business like go from zero to one and like basic like no traction to simple traction um and that's what i was trying to do but if you don't have the community already it's very hard to um

And it was really shifting from that to a direct sales model of kind of this Paul Graham, like do things that don't scale, do anything to get the customer, do custom development, migrate them on yourself, all that, and do these things to inch forward the progress.

And that's what turned into something that was actually working.

And then, you know, Naval Ravikant talks a lot about

looking for things in life that compound and so much in entrepreneurship, you know, compounds just like it does in, you know, investing and everything else where those returns come.

over time and they come much later.

And if you remember, you know, learning about compound interest in middle school, you're like, wait, this isn't actually any good.

You're saying that I'm going to put in all of this.

And then five years later, like, this is what I get from it.

And it's just, it's not impressive at all.

And then you have to fast forward another 10 years and the 20 years.