Nathan Berry

So there's just a spreadsheet that has everyone's start date.

So all the team members, their start date, how many days since that, and it totals up

you know, the total days worked like ever.

And then it distributes, you know, so it just says X percentage of this pool should go to Charlie because she's been with us for four years to, you know, this person because they've been with us for one year.

Interesting.

So like the profit sharing that we did in the spring, let me think, the average was $11,000 per person.

Mm-hmm.

The smallest check was $3,000 for someone who joined really recently.

And the biggest was, I think, $19,000.

And so that's kind of the swing that you'll get.

We used to have something in there where we had another score for individual performance.

And we took that out.

And we basically decided we're going to set a high bar for performance just to work at this company.

The fault.

And everyone wins and loses together.

Um, it'll be 400,000.

We, our goal was actually to lose money in the second half of the year.

We...

We have not spent much on advertising as a company.

This year, we're like, okay, we're going to double down and we're going to spend aggressively on brand and product advertising.