Nathan Berry

So for example, I, as a founder, I'm like, let's spend right now because let's get on the growth trajectory that we want on our path to 50 million ARR, 100 billion ARR.

And you don't want a team member to be like, no, no, no.

I want money in my pocket sharing.

Yeah.

And so by having them participate in each side of it, they get to live in that tension that you as a founder live in and they go, okay, yeah, let's invest now because profit sharing will be bigger down the road.

And because, um,

my equity is going to have more value down the road.

Yeah, so I own 90% and the team pool is 10%, of which 7% is currently allocated.

It's working decently.

There's a lot of things that we're having to figure out.

We're able to drive a lot of free accounts.

But one, for example, we found that our mobile experience isn't as good as it should be.

And so inexpensive accounts to drive are mobile accounts.

But if you don't have a great in-app mobile experience, then they're not going to convert or they're not going to have a good uptake.

So there's a lot that we've been trying to figure out.

The other thing is we're about to kick off some big new brand campaigns where we actually hired a major marketing agency to produce video brand ads for us.

Oh, interesting.

We'll see how that goes.

Yeah, I mean, there's all kinds of different ways to do it.

And I think we're just excited to see.