Nathan Berry

Can I buy 10% of a company?

Um, and so like, uh, there's an e-commerce brand that I was able to do that with, um, which one's here.

Uh, they're called Harkla.

Okay.

Um, they sell products for special needs, um, and they just have incredible opportunities to, to grow.

Um,

And then we acquired a minority share of a company called Sparkloop.

So we're basically looking for what are these things where instead of buying a tiny percentage through an angel investment, we could buy 5%, 10%, 20%.

And then it could become part of a portfolio that could eventually feed each other.

I don't know.

Probably the biggest thing that I'm torn on right now is chasing after some of these fun opportunities.

Like I have a real estate business here in Boise that I started with two friends, mainly because they had all this energy and the desire to like move up the ladders of wealth creation, but needed some more help and needed capital.

And so to do that with them has been really, really fun.

But then at the same time, all the opportunities didn't convert it.

Like let's say if we're valuing ConvertKit at 7x ARR, 8x ARR, something like that.

Then you're looking at what it takes to add an additional million dollars in...

value and enterprise value for ConvertKit versus what it takes to go making a million dollars somewhere else.

And it's just an order of magnitude more effort to do it in real estate investing or something like that because ConvertKit has so much momentum.

And so it's an easy trap to fall into of like, oh, I've made this money here.

Now let me go to this other thing.