Nathan Burrow

So every year, our entire newsroom, about 100 journalists across dozens of beats, scours the internet to find true bargains. And every year, there's one person whose job it is to oversee all of this. And he's here with us today. Senior deals editor Nathan Burrow.

So every year, our entire newsroom, about 100 journalists across dozens of beats, scours the internet to find true bargains. And every year, there's one person whose job it is to oversee all of this. And he's here with us today. Senior deals editor Nathan Burrow.

Hi, everyone.

Hi, everyone.

Hi. Hey.

Hi. Hey.

Thank you.

Thank you.

So, Nathan, can you tell us how deal sweeping works and what you guys are up to on Black Friday?

So, Nathan, can you tell us how deal sweeping works and what you guys are up to on Black Friday?

Absolutely. During Black Friday and Cyber Monday, my team is going through all of the potential deals that are flagged by our expert editorial staff. We are also searching organically out in the world. We're checking price alerts that we've set in order to identify price drops. And so really, it's about going through...

Absolutely. During Black Friday and Cyber Monday, my team is going through all of the potential deals that are flagged by our expert editorial staff. We are also searching organically out in the world. We're checking price alerts that we've set in order to identify price drops. And so really, it's about going through...

The thousands upon thousands of sales that we see out there, vetting those sales and then identifying the ones that are actually real price drops.

The thousands upon thousands of sales that we see out there, vetting those sales and then identifying the ones that are actually real price drops.

Well, we don't know quite yet because we're recording prior to Black Friday coming to a close, but I can tell you that last year. we reviewed 147,712 potential deals. And it's never failed to grow year over year. So it'll probably be a little more than that this year.

Well, we don't know quite yet because we're recording prior to Black Friday coming to a close, but I can tell you that last year. we reviewed 147,712 potential deals. And it's never failed to grow year over year. So it'll probably be a little more than that this year.

Ultimately, we only recommended 1,344. And that's about 1%, which is pretty consistent in terms of the percentage that we identify that are real deals over the years.

Ultimately, we only recommended 1,344. And that's about 1%, which is pretty consistent in terms of the percentage that we identify that are real deals over the years.

That is wild. Broad strokes, what are you actually looking for? How does something make the cut?

That is wild. Broad strokes, what are you actually looking for? How does something make the cut?