Nathan Burrow

And then you can go ahead and take the additional steps to ensure that that price is what you hoped it would be.

And then you can go ahead and take the additional steps to ensure that that price is what you hoped it would be.

OK, so you really have to do your due diligence. Nathan, what's the third thing you really want to look out for?

OK, so you really have to do your due diligence. Nathan, what's the third thing you really want to look out for?

Unfortunately, things that are cheap, like blowout TVs and clearance bin items and stuff like that, things that are cheap during Black Friday might actually be cheap as in cheaply made. During Black Friday, if you want a TV, it's a stereotype, but every year we see the big discounts on those cheapo models. Sometimes they're brand names that you've never even heard of.

Unfortunately, things that are cheap, like blowout TVs and clearance bin items and stuff like that, things that are cheap during Black Friday might actually be cheap as in cheaply made. During Black Friday, if you want a TV, it's a stereotype, but every year we see the big discounts on those cheapo models. Sometimes they're brand names that you've never even heard of.

And retailers will often show them side by side with brand name models that are better. And for the uninitiated, they tend to look the same. They're even...

And retailers will often show them side by side with brand name models that are better. And for the uninitiated, they tend to look the same. They're even...

Models within the same line of television where some models are from a given brand are good and some models are specifically released around the holiday season or are released to be a model that can potentially be discounted to an incredibly low price, but they're of lower quality. And that's something that you have to bear in mind and be cautious of when you're shopping.

Models within the same line of television where some models are from a given brand are good and some models are specifically released around the holiday season or are released to be a model that can potentially be discounted to an incredibly low price, but they're of lower quality. And that's something that you have to bear in mind and be cautious of when you're shopping.

100%, especially if you're looking at things like sales periodicals, which are omnipresent during the season. We recommend that you click through, that you actually read reviews, that you look at specific model numbers and features to identify the PV model or the model of any other electronic that works this way so that you're able to make sure that you get a quality item.

100%, especially if you're looking at things like sales periodicals, which are omnipresent during the season. We recommend that you click through, that you actually read reviews, that you look at specific model numbers and features to identify the PV model or the model of any other electronic that works this way so that you're able to make sure that you get a quality item.

Yeah, absolutely. So for years and years, there were retailers like Target and even a Walgreens or a Costco would have like a physical booklet, and some of them still do, that shows you the products that will be on sale. It's generally broken out by category. And it was sort of a pre-internet way to get people into brick-and-mortar stores.

Yeah, absolutely. So for years and years, there were retailers like Target and even a Walgreens or a Costco would have like a physical booklet, and some of them still do, that shows you the products that will be on sale. It's generally broken out by category. And it was sort of a pre-internet way to get people into brick-and-mortar stores.

Now those periodicals, they're released in advance of an event like Bike Friday. Sometimes those advertisements are meant to get you there in the hopes that you'll stay there.

Now those periodicals, they're released in advance of an event like Bike Friday. Sometimes those advertisements are meant to get you there in the hopes that you'll stay there.

Welcome back to The Wirecutter Show. In today's episode, we're breaking down Black Friday with Wirecutter Senior Deals Editor Nathan Burrow. Nathan, before the break, you said your team posts deals in every category Wirecutter covers, over 40 categories. Of these, which are the ones that are most likely to have the best deals?

Welcome back to The Wirecutter Show. In today's episode, we're breaking down Black Friday with Wirecutter Senior Deals Editor Nathan Burrow. Nathan, before the break, you said your team posts deals in every category Wirecutter covers, over 40 categories. Of these, which are the ones that are most likely to have the best deals?

Well, the good news is you'll find pretty good deals on almost every product category. But historically, we've found particularly good deals in two categories. One would be small kitchen appliances, and the other is electronics like TVs, laptops, etc. Why is that? To a degree, there is an element of unloading merchandise, especially with the electronics product category.

Well, the good news is you'll find pretty good deals on almost every product category. But historically, we've found particularly good deals in two categories. One would be small kitchen appliances, and the other is electronics like TVs, laptops, etc. Why is that? To a degree, there is an element of unloading merchandise, especially with the electronics product category.