Nathan Graham
speaker
277 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Nathan Graham’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah. I also remember like going to my local car show and just being like, you know, when I didn't have a nice car, I was just a spectator. I'm like, my parents would take me there or whatever. Um, and now they're putting me in the VIP section and they're like, you're the nicest car here.
Yeah, pretty much. So we launched a company. So as I got hundreds of millions of views on YouTube and grew my career, I started to realize that I'm basically running a marketing company without a product. So we were signing brand deals. We were signing all types of things. And I was like, I really need a product.
um like a real product a scalable product a good product what can um what can i put my videos and you know we wanted to pick something that was going to align with our audience so we started with apple juice um for kids um it went all right we're kind of discontinuing it because you know Turns out kids don't actually like apple juice. It's more so the parents that give it to the kids.
So now we're going down the fruit snacks route. So we have fruit snacks. We have sour fruit snacks that are launching. We're in all types of stores, Walmart, H-E-B, Kroger. It's pretty unreal how fast this company has grown. And I think because I had so much momentum and leverage behind my brand, I was able to get in a lot of doors that I wouldn't normally be able to get into.
Like right off the gate, they put us on every single Walmart.
Like on day one, you know? That's awesome. So it was... It's really cool to see, but I think a lot of these older companies, older retail are kind of opening their eyes to people that harness attention, which I think today is just one of the most valuable things that you can have with your company.
So it's just people that have personal brands, attention, views, whatever you have. It's just the most powerful thing that you can harness in the 21st century. And then if you attach the loyalty, the trust, and all the other things behind it, I mean, you just become unstoppable.
Yeah, it's the CPG stuff is a whole different ballgame.
Yeah. I mean, it's going good. It's flying off the shelves, to be honest with you. We're having a lot of stories sell out. A lot of people are having trouble finding products. But I think that is, I mean, that's kind of the results of aligning a really good product with our audience of, you know, we average 100 million views every single month across all our channels.
So, you know, we've got 100 million people across the entire US. The US is our biggest audience. We have people in the UK, Australia, other, but, you know, the United States is our biggest audience. So when you align a product perfect with that audience, exactly what they wanted, and you launch it nationwide, I mean, of course, you're going to have a crazy effect of, you know,
stores selling out and all that stuff. But obviously you got to make a good product too, because one of the big things I learned from you is word of mouth is like easily the most important thing. Um, so that's one thing we're working on. We're trying to make not just, not just rebranded fruit snacks, but let's make the best fruit snacks on planet earth, you know?
Yeah. So we actually got some guys with a lot of experience because, you know, I was I was running all my YouTube channels. I was extremely busy. I mean, I was already pulling like 80, 90, 100 hour weeks. And I was like, there's no way I'm going to add this on on top with the amount of stuff I already have on my plate.
So, you know, we went out our management company, we went out and we hunted for people that we thought would be a good fit. We found someone from a big, big company, big CPG company that helped grow it to billions of dollars in sales. And we basically made him our CEO. And then we picked up other people along the way as well that really knew what they were doing.
One of the biggest things I learned about hiring people is like, If you sit down in a meeting that some of the best people that I've hired, when I sit down in a meeting with interviewing them or whatever, if I walk out of that meeting feeling overwhelmed, that's probably like, I probably need to go after that person. And hiring the team for fruit blocks is how I felt when I was talking to them.
Like they taught me so much in this meeting.
and I was like and I already thought I knew a bunch about business I was like oh yeah I know branding I know packaging I know this but they're like no no you don't know this you don't know this the distribution whole another ball game that I haven't touched so having that help has been very very valuable to our team but it's you know it's a lot of working pieces yeah everyone has a role to play I mean bro that's the way to do it dude you're jumping fucking 15 20 years ahead minimum by doing it that way how'd you find those guys
A lot of connections, a lot of just like people asking people. That's kind of how we operate, how we hire people. We don't really put out job postings very often. Like it's really through word of mouth. That's where we built most of our team is just talking to people.
Like if we need a video editor, we talk to people in our company and we're like, you know, video editor, you know, video editor, and we'll bring them in. That's another great thing I learned from you is bringing in people from the bottom, having them work up to the top.
Um, so that's one thing we focus on and we've built some incredible employees through that method. That's awesome.
That's fucking sick.
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