Nathan Latka

Trello promotes the Slack app inside of Trello.com and drives, you know, the ecosystem exchange.

And so I think it's, I don't know, I just think I've never seen a startup be able to sort of crack this list.

You know, you're coming from a purely a product purity perspective.

And usually that is just sort of a, it sounds really great.

But in terms of operationalizing, it's really, really difficult.

I'm certainly rooting for you.

I hope it happens.

I just haven't seen it work in the past.

Yeah, yeah, yeah.

It's very expensive, right?

If you have to keep paying that ads, right, to get the insight, it's very expensive.

But I think, obviously, if you can use creativity to win, you always want to do that instead of money.

All right, Josh, this is exciting.

I can't wait to talk to you in a year and see where you guys grow.

But in the meantime, let's wrap up here with the famous five.

Number one, favorite business book?

Number two, is there a CEO you're following or studying?

Um, seven and a half.

Okay.

That's good.