Nathan Latka

But when you think about, I mean, a lot of people think community, you just stick up a Facebook group and you invite some people.

This building a community that requires very real time, money, and energy investment.

I mean, are you comfortable sharing and sort of talking about 2022, what you guys spent all in to get 1500 founders in one spot?

Does that mean like AV or like lights?

Wow.

And what were you last year?

Yeah.

Okay.

And 22 now.

That's great.

I like these.

The reason I'm asking these questions is if someone, you know, if you're a SaaS vendor listening today and you want to build your own community, you sort of understand what kind of hiring, what it costs to put on your own event, like this sort of thing.

So what you've done, Alex, just to communicate back, your full-time employees are really focused on marketing, sales, and ops.

And then you have a bunch of vendors you pay for sort of event-specific items, AV, location, etc.

?

100%.

Yeah.

All right.

Let's fast forward to 2023 because SaaSDoc is coming up.

It's October 16th.