Nathan Latka

When you're building a product roadmap, especially if you have a larger product, you can think, huh, oh, sorry.

So let's talk about the problems with your product roadmap.

The first one is shiny feature bias.

The second one is hippos and other influences.

And the third one is that there's churn by 1,000 tiny cuts while you're building all these things.

Shiny feature bias.

The big problem with your roadmap is it's full of features.

Somebody said it on the last stage I was in in the founder room.

Features don't get you customers, right?

Nobody wants your product for its own sake.

Nobody wants to use it.

If they could not use your product and do the thing they need to do, they would not use your product.

Most people are not using your product to do the thing that they need to do that your product solves.

So when you build new features...

You're building things that people don't necessarily want.

And you're ignoring all the current UI problems that you have, the things that get in people's way when they actually want to get something done.

This is really important because new features sound exciting, right?

How many times have you been like, oh, this is going to be so good?

New features.

Customers tell us all the time, oh, if you just build this, I'll buy it.