Nathan Latka

They called it the Hittenbaum.

Because every time he would come in, he'd say, here's my great idea.

And they'd go, oh, crap.

Now we have to figure out how to work around this.

When you listen to the highest paid person's opinion, even if they had a good idea in the past, it's not a guarantee of a good idea in the future.

Their ideas have to be vetted as well.

And then while all this is happening, you've got all these features and other people's ideas in your roadmap.

Your users are turning by 1,000 tiny cuts, right?

You've heard of death by 1,000 paper cuts.

That's what it's like to use many products.

For example, YouTube said, let's auto-generate these images for you for your thumbnail.

And it gave me this fine pixelated version of my face and said, that's the one, right?

Yeah?

No?

OK.

This one is a website I was navigating, and that's the menu.

But instead it says, men, chat with us, because the chat is overlaying the menu that I now can't tap on.

This happens all the time.

Everybody's product, everybody's website, we all have those chat pop-ups.

I can't tell you the number of times that I can't access the thing I need because your chat pop-up is in the way.