Nathan Walter

So any type of linguistic cues that remind people that they still have control.

Absolutely.

And it is the case that

Everyone, we often call the psychological reactants.

So it is the case that it's universal, but you mentioned teens, so I'll be remiss not to say that teens and terrible twos seem to have the strongest manifestations of this.

But yeah, once you are very forceful with someone, we get into this automatic state where we get angry and we react.

And, you know, just as an example, imagine that you're driving to work and someone cuts into your lane.

You immediately get angry.

They just took your freedom and you will try to do something to restore that freedom.

As opposed to someone signals that they want to get into your lane and you feel so generous, you allow them to, you feel actually wonderful about yourself.

So I think this is a good analogy to recommendations from experts.

Yeah, I think, you know, so if we're talking about schmuck scenes and social media, so often when social media platforms will censor or deplatform people who make false claims,

It seems like a good idea, but it's almost like the forbidden fruit.

Now you took away my ability to get this information.

Now I want this information even more.

So these types of actions seem to be less effective.

Also, any type of very forceful language that tells you this is the only reasonable thing to do.

That's the only way out of this pandemic is doing this.

probably not the smartest choice because it's not that these types of commands actually equal compliance.

I think we just need to perhaps slightly adjust our entire messaging strategy.