Nathan Werst

Absolutely. So let's start off. Just tell us a little bit about you. Who are you at your core? You know, I believe that every great AI product starts with a deeper vision. So talk to us about that.

Yeah, I think, you know, in my core, really, I'm a problem solver. I always have been, you know, I like solving all kinds of problems, whether it's, you know, puzzles or crosswords or, you know, business cases with AI. You know, I really just like that little moment where you see all the dots connect and where you get a solution to this thing that's been bothering you for a while.

Yeah, I think, you know, in my core, really, I'm a problem solver. I always have been, you know, I like solving all kinds of problems, whether it's, you know, puzzles or crosswords or, you know, business cases with AI. You know, I really just like that little moment where you see all the dots connect and where you get a solution to this thing that's been bothering you for a while.

Yeah, I think, you know, in my core, really, I'm a problem solver. I always have been, you know, I like solving all kinds of problems, whether it's, you know, puzzles or crosswords or, you know, business cases with AI. You know, I really just like that little moment where you see all the dots connect and where you get a solution to this thing that's been bothering you for a while.

Got it, got it. So tell us about Shoptimized.

Got it, got it. So tell us about Shoptimized.

Got it, got it. So tell us about Shoptimized.

Yeah, so Shoptimized really started... a little over a year and a half ago at this point. I've been doing this since October of 2023. And prior to that, I was working as a data scientist in a marketing agency. And I knew I kind of wanted to start my own company. I wasn't exactly sure the direction I wanted to go.

Yeah, so Shoptimized really started... a little over a year and a half ago at this point. I've been doing this since October of 2023. And prior to that, I was working as a data scientist in a marketing agency. And I knew I kind of wanted to start my own company. I wasn't exactly sure the direction I wanted to go.

Yeah, so Shoptimized really started... a little over a year and a half ago at this point. I've been doing this since October of 2023. And prior to that, I was working as a data scientist in a marketing agency. And I knew I kind of wanted to start my own company. I wasn't exactly sure the direction I wanted to go.

But I've been working with some pretty big retailers, Dick's Sporting Goods, Farfetch. And I'd found that there were some room for improvement in their product marketing. And as I went off and founded Shop Demise and started doing my own thing, I saw that this was kind of a pattern that was repeating across a bunch of different retailers.

But I've been working with some pretty big retailers, Dick's Sporting Goods, Farfetch. And I'd found that there were some room for improvement in their product marketing. And as I went off and founded Shop Demise and started doing my own thing, I saw that this was kind of a pattern that was repeating across a bunch of different retailers.

But I've been working with some pretty big retailers, Dick's Sporting Goods, Farfetch. And I'd found that there were some room for improvement in their product marketing. And as I went off and founded Shop Demise and started doing my own thing, I saw that this was kind of a pattern that was repeating across a bunch of different retailers.

And that pattern was that they were wasting tons and tons of money advertising products that weren't driving any purchases.

And that pattern was that they were wasting tons and tons of money advertising products that weren't driving any purchases.

And that pattern was that they were wasting tons and tons of money advertising products that weren't driving any purchases.

Wow. And you know what? I love that because as an entrepreneur myself, people come and they say, oh, I want to start a business. I don't know how. And it's about gaps and pain points. And a lot of great ideas come when you go and work for other companies and you can kind of see where those gaps are and then create your own. That's amazing. So what about the holy smokes moment?

Wow. And you know what? I love that because as an entrepreneur myself, people come and they say, oh, I want to start a business. I don't know how. And it's about gaps and pain points. And a lot of great ideas come when you go and work for other companies and you can kind of see where those gaps are and then create your own. That's amazing. So what about the holy smokes moment?

Wow. And you know what? I love that because as an entrepreneur myself, people come and they say, oh, I want to start a business. I don't know how. And it's about gaps and pain points. And a lot of great ideas come when you go and work for other companies and you can kind of see where those gaps are and then create your own. That's amazing. So what about the holy smokes moment?

What's the jaw-dropping moment when people first experience Shop Demise and realize that it changes everything for them?