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Nathan Werst

👤 Person
348 total appearances

Appearances Over Time

Podcast Appearances

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Right. Right. Absolutely. Absolutely. And just so that I'm clear, your customers are, it doesn't matter what size, whether I'm a solopreneur that's selling a product all the way up to a large or what's that sweet spot. And that's number one. And then number two, you must be selling something physical. Like it has to be something physical. Correct.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Can you just talk a little bit more about that for our listeners?

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Can you just talk a little bit more about that for our listeners?

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Can you just talk a little bit more about that for our listeners?

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Yeah, absolutely. We have worked with solopreneurs in the past. Definitely still open to it. I think one of the main things is that we want to really see a lot of data. We're training very complex neural networks. And so in order to really maximize

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Yeah, absolutely. We have worked with solopreneurs in the past. Definitely still open to it. I think one of the main things is that we want to really see a lot of data. We're training very complex neural networks. And so in order to really maximize

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Yeah, absolutely. We have worked with solopreneurs in the past. Definitely still open to it. I think one of the main things is that we want to really see a lot of data. We're training very complex neural networks. And so in order to really maximize

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

our impact we want to see a bunch of products and a bunch of data points that we can really use to make your ad spend as efficient as possible so there's no real limit on like the company size but we generally do want to see like catalog of products that at least has like you know 100 skus i'd say

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

our impact we want to see a bunch of products and a bunch of data points that we can really use to make your ad spend as efficient as possible so there's no real limit on like the company size but we generally do want to see like catalog of products that at least has like you know 100 skus i'd say

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

our impact we want to see a bunch of products and a bunch of data points that we can really use to make your ad spend as efficient as possible so there's no real limit on like the company size but we generally do want to see like catalog of products that at least has like you know 100 skus i'd say

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Okay, got it. That's very, very helpful. So the minimum is where you can, because again, like you said, like the model itself needs a lot of data, right? Yeah. So a hundred SKUs, is there a certain amount of time you need to have been in business? Do you have to have sold?

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Okay, got it. That's very, very helpful. So the minimum is where you can, because again, like you said, like the model itself needs a lot of data, right? Yeah. So a hundred SKUs, is there a certain amount of time you need to have been in business? Do you have to have sold?

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Okay, got it. That's very, very helpful. So the minimum is where you can, because again, like you said, like the model itself needs a lot of data, right? Yeah. So a hundred SKUs, is there a certain amount of time you need to have been in business? Do you have to have sold?

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Like, what if I have a hundred SKUs and I've been in business for a year and I haven't sold as much because I'm not doing as well? Paint to us like the perfect customer.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Like, what if I have a hundred SKUs and I've been in business for a year and I haven't sold as much because I'm not doing as well? Paint to us like the perfect customer.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Like, what if I have a hundred SKUs and I've been in business for a year and I haven't sold as much because I'm not doing as well? Paint to us like the perfect customer.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Yeah. You know, a year is a fine amount of data to have. Obviously, the more the better. You know, the sort of dream clients would be, you know, like the LVMHs, the, you know, the Macy's of the world, the Home Depot's, you know, anywhere where there is a huge amount of products and a huge amount of data is really the best place for us to be.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Yeah. You know, a year is a fine amount of data to have. Obviously, the more the better. You know, the sort of dream clients would be, you know, like the LVMHs, the, you know, the Macy's of the world, the Home Depot's, you know, anywhere where there is a huge amount of products and a huge amount of data is really the best place for us to be.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Yeah. You know, a year is a fine amount of data to have. Obviously, the more the better. You know, the sort of dream clients would be, you know, like the LVMHs, the, you know, the Macy's of the world, the Home Depot's, you know, anywhere where there is a huge amount of products and a huge amount of data is really the best place for us to be.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

And also, you know, to an extent, we do try and work with like slightly more expensive products just because there is a kind of a a lower limit on the cost per click that you see on like a Google or a Meta. So with Google, for example, you know, you usually see clicks in like the one to three dollar range. And really, that's like about as low as you can go.