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Nathan Werst

👤 Person
348 total appearances

Appearances Over Time

Podcast Appearances

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

And also, you know, to an extent, we do try and work with like slightly more expensive products just because there is a kind of a a lower limit on the cost per click that you see on like a Google or a Meta. So with Google, for example, you know, you usually see clicks in like the one to three dollar range. And really, that's like about as low as you can go.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

And also, you know, to an extent, we do try and work with like slightly more expensive products just because there is a kind of a a lower limit on the cost per click that you see on like a Google or a Meta. So with Google, for example, you know, you usually see clicks in like the one to three dollar range. And really, that's like about as low as you can go.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

You know, there are exceptions to that, of course. Right. But if you're if you're doing like a national campaign, you know, large scale like that's that's about the limit. And so if you're only selling stuff that's like

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

You know, there are exceptions to that, of course. Right. But if you're if you're doing like a national campaign, you know, large scale like that's that's about the limit. And so if you're only selling stuff that's like

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

You know, there are exceptions to that, of course. Right. But if you're if you're doing like a national campaign, you know, large scale like that's that's about the limit. And so if you're only selling stuff that's like

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

four or $5, you know, we worked with some, some CBG brands, uh, you know, like food and beverage, uh, it kind of limits how, how much you can actually get out of that, where we see a ton of potential is with products that are, you know, a hundred dollars, a thousand dollars. That makes a huge difference because when you're optimizing those, you, you can see really incredible returns.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

four or $5, you know, we worked with some, some CBG brands, uh, you know, like food and beverage, uh, it kind of limits how, how much you can actually get out of that, where we see a ton of potential is with products that are, you know, a hundred dollars, a thousand dollars. That makes a huge difference because when you're optimizing those, you, you can see really incredible returns.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

four or $5, you know, we worked with some, some CBG brands, uh, you know, like food and beverage, uh, it kind of limits how, how much you can actually get out of that, where we see a ton of potential is with products that are, you know, a hundred dollars, a thousand dollars. That makes a huge difference because when you're optimizing those, you, you can see really incredible returns.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Right. And it's very, very important to be very clear about who your target audience is. And so that's important for our listeners to know from Shop2Mize. And we have a number, we have thousands of listeners and many of them work in marketing departments of these larger companies. They work in project management for larger companies. And so this would be ideal for them.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Right. And it's very, very important to be very clear about who your target audience is. And so that's important for our listeners to know from Shop2Mize. And we have a number, we have thousands of listeners and many of them work in marketing departments of these larger companies. They work in project management for larger companies. And so this would be ideal for them.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Right. And it's very, very important to be very clear about who your target audience is. And so that's important for our listeners to know from Shop2Mize. And we have a number, we have thousands of listeners and many of them work in marketing departments of these larger companies. They work in project management for larger companies. And so this would be ideal for them.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

So make sure you definitely find your way to Shop2Mize and we'll get to how to do that a little bit later. So awesome. Thank you for that. Now talk to us about a phenomenal result that you got from a customer in terms of numbers or in terms of impact that was so unreal that it even amazed you.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

So make sure you definitely find your way to Shop2Mize and we'll get to how to do that a little bit later. So awesome. Thank you for that. Now talk to us about a phenomenal result that you got from a customer in terms of numbers or in terms of impact that was so unreal that it even amazed you.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

So make sure you definitely find your way to Shop2Mize and we'll get to how to do that a little bit later. So awesome. Thank you for that. Now talk to us about a phenomenal result that you got from a customer in terms of numbers or in terms of impact that was so unreal that it even amazed you.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Yeah, I think, you know, we've delivered some pretty, pretty great returns for customers along the way.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Yeah, I think, you know, we've delivered some pretty, pretty great returns for customers along the way.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

Yeah, I think, you know, we've delivered some pretty, pretty great returns for customers along the way.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

And it's going to sound a little silly, but I always kind of knew that that was like within the realm of possibility, you know, like, you know, that like you, you see the room for improvement and you know, like, oh, you know, we've improved return on ad spend by like as much as 32% in some cases. And, you know, you see that and you're like, great. You know, that's pretty cool.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

And it's going to sound a little silly, but I always kind of knew that that was like within the realm of possibility, you know, like, you know, that like you, you see the room for improvement and you know, like, oh, you know, we've improved return on ad spend by like as much as 32% in some cases. And, you know, you see that and you're like, great. You know, that's pretty cool.

Lead With AI
"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

And it's going to sound a little silly, but I always kind of knew that that was like within the realm of possibility, you know, like, you know, that like you, you see the room for improvement and you know, like, oh, you know, we've improved return on ad spend by like as much as 32% in some cases. And, you know, you see that and you're like, great. You know, that's pretty cool.