Nathaniel Whittemore

The integrated ChatGPT sees what I'm doing and gives me a set of inline suggestions for how to improve it.

Now, again, I am not pretending that it's so wildly challenging to draft something in ChatGPT and then moving it over, but context relevance without context switching is actually a valuable reduction in your cognitive load and is going to be not only time-saving, but also mental process-saving in a world where every incremental mental process is valuable.

Let's take an example, however, where the context switching would be a lot more difficult.

Here we are in YouTube Studio, where I've got a bunch of recent videos.

I could say, how should I be thinking of thumbnails?

Now this context would be a lot harder.

I would have to port in all of these thumbnails alongside the associated data, whereas with the integrated browser, it can pull on the context that is right there.

So for example, when it says number two, every thumbnail should communicate one emotion and one idea, it uses examples from my actual thumbnails.

It can also then go deeper in the analysis.

It asks if you want, I can make a thumbnail strategy matrix for your channel.

Now, like I said, this is a whole different kettle of fish.

Porting in this context to the normal ChatGPT window would be an enormously difficult and time-consuming process.

And this is where I think that right now, in the moment, the Atlas browser can be super valuable, especially if you are already using ChatGPT.

And for me, candidly,

Although I don't anticipate shifting all of my behavior over into Atlas, this set of context-relevant use cases for ChatGPT is probably enough to have me spend some amount of time there.

Now this brings up one of the other interesting points, which is how this is going to compete against Google.

As Ryan Carson says, you gotta assume Chrome will also relaunch as a fully agentic browser soon.

And yet he says, I think I'll probably switch to Atlas because I already use ChatGPT for all my personal stuff.

The most important moat in AI is your personal context.

And that's why there's so much emphasis on all these places where it can get more of it.