Nathaniel Whittemore

That's a story that we will continue to watch.

However, for now, that's going to do it for the headlines.

Next up, the main episode.

One of the most important AI questions right now isn't who's using AI, it's who's using it well.

KPMG and the University of Texas at Austin just analyzed 1.4 million real workplace AI interactions and found something surprising.

The highest impact users aren't better prompt engineers, they treat AI like a reasoning partner.

They frame problems, guide thinking, iterate, and push for better answers.

And the good news?

These behaviors are teachable at scale.

If you're trying to move from AI access to real capability, KPMG's research on sophisticated AI collaboration is worth your time.

Learn more at kpmg.com slash us slash sophisticated.

That's kpmg.com slash us slash sophisticated.

Quick question.

When was the last time you actually visited a website to research something?

If you're like me, AI pretty much does that work for you now.

That, of course, raises a new question for brands.

If AI is doing the discovering, researching, and deciding, who or what is your website really for?

That shift in user behavior, the rise of AI bots becoming your most important new visitors, is what my sponsor, Scrunch, is taking head on.

Scrunch is the AI customer experience platform that helps marketing teams understand how AI agents experience their sites.

where they show up in AI Answers, where they don't, and what's preventing them from being retrieved, trusted, or recommended.