Nathaniel Whittemore

And the good news?

These behaviors are teachable at scale.

If you're trying to move from AI access to real capability, KPMG's research on sophisticated AI collaboration is worth your time.

Learn more at kpmg.com slash us slash sophisticated.

That's kpmg.com slash us slash sophisticated.

Quick question.

When was the last time you actually visited a website to research something?

If you're like me, AI pretty much does that work for you now.

That, of course, raises a new question for brands.

If AI is doing the discovering, researching, and deciding, who or what is your website really for?

That shift in user behavior, the rise of AI bots becoming your most important new visitors, is what my sponsor, Scrunch, is taking head on.

Scrunch is the AI customer experience platform that helps marketing teams understand how AI agents experience their site, where they show up in AI Answers, where they don't, and what's preventing them from being retrieved, trusted, or recommended.

And it's not just visibility.

Scrunch shows you the content gaps, citation gaps, and technical blockers that matter, and helps you fix them so your brand is found and chosen in AI Answers.

Now, for our listeners, Scrunch is providing a free website audit that uncovers how AI sees your site, where there's gaps, and how you're showing up in AI versus the competition.

Run your site through it at scrunch.com slash AI daily.

Here's a harsh truth.

Your company is probably spending thousands or millions of dollars on AI tools that are being massively underutilized.

Half of companies have AI tools, but only 12% use them for business value.

Most employees are still using AI to summarize meeting notes.