Nathaniel Whittemore

When the report says something important or the deck recommends an action, that action necessarily has to happen elsewhere.

At best, you have a PDF that opens up, you guessed it, a website.

If you just build the thing as a website in the first place, the artifact can actually hold the action layer natively.

Websites also increased artifact reusability.

This goes hand in hand with the first problem we solved around currency, but web work is modular by nature.

A section can link out, a chart can embed elsewhere, a page can expand, a private version can become a public one, a proposal can become a client portal, a report can become a hub, a training page can become part of onboarding.

Instead of documents getting copied and degraded each time, they can build on top of each other and compound.

And as they compound, you can see who's actually interacting.

Sending a deck out is dropping something into the void and hoping it works.

A site, if designed well, can produce signal around what got read, what got clicked, what got searched, what got shared, what got revisited, what got abandoned.

The feedback means the artifact itself can become improvable.

And there are so many use cases, sales, training, fundraising, internal communications, change management, where understanding where the message actually landed is essential for whatever the next steps are.

Last couple problems that websites can help with.

The next is presentation.

A spreadsheet looks like a spreadsheet.

A PDF feels final but inert.

A website can look intentional and polished.

Now, obviously this isn't always going to be the case and you do have to put intention behind it in the same way that there's a big difference between a good deck and a bad deck, but especially in vibe coding world and with tools like Codex's new sites, the ability to present things well and make them feel and look intentional goes way up.

To the extent you have lots of different audiences, websites can also help with permissioning and making sure the right people have access to the right parts.

And finally, one that will be increasingly important, especially as this week, Cloudflare reported that agent and bot browsing accounted for more web use than human browsing for the first time ever.