Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
As we've grown and expanded the Reese's product line, the company wrote,
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
We make product recipe adjustments that allow us to make new shapes, sizes, and innovations that Reese's fans have come to love and ask for.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
That is not likely to quiet the critics, many of whom rallied around Reese with their own grievances of Hershey's chocolate not quite tasting like it used to.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
Toby, do they have a point?
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
It is a fact, if you go to these candies and you look at the ingredient list, that Rolo's, Mr. Goodbar, and Almond Joy no longer list milk chocolate like they used to, and Hershey's no doubt has been changing their ingredients.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
And I think a lot of people hopped on this post and said, yeah, sure, you can take the whole psychology into account, saying that—
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
these chocolate does taste better when you're younger.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
But they actually literally have changed the recipe, not necessarily for Reese's Peanut Butter Cups, but for other bars.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
So a lot of folks were saying, yeah, Mr. Reese, you are right.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
And he is, just to do some family lore, he is the grandson of H.B.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
Reese.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
HB Reese worked for Hershey in 1917 before founding his own company where he created the Reese's peanut butter cups.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
Then his kids in 1963 sold that back to Hershey.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
So this guy went from Hershey, did his own thing.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
They sold it back.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
But yes, this guy named HB Reese invented the Reese's butter cup.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
Okay, welcome to Stock of the Week, Dog of the Week, the segment where Toby and I pick one stock that rocked and another that rolled.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
I won the pre-show bobsled race.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
Toby went way too high into corner three, so I get to go first.
Morning Brew Daily
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
And my Stock of the Week is, well, there are two, Etsy and eBay, who struck a fashion deal that investors think will be a win for both four-letter companies that start with the letter E. Here is that deal.