Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
You know, it's the most visited museum in the world.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
It spans acres and acres.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
And, you know, the guy is just like, honestly, we just don't have the logistics to keep up with the amount of theft or fraud that's happening.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
And anyone else in my position probably would do the same.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
Okay, my final number is a fascinating example of how a small change in the tax code can revive a struggling industry.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
And the industry in question is horse racing.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
According to the New York Times, owners spent $1.5 billion on fast racehorses in North America in 2025, a nearly 21% increase from the year before.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
And at one of the top horse auctions, the Keeneland September Yearling Sale,
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
Thoroughbreds fetched $531 million in total sales, a global record and up almost 24% from the prior year.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
It's a stunning turnaround for a sport that was basically dying from years of cheating scandals, gambling competition, and concerns over animal safety.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
And it has a new tax break to thank.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
The one big beautiful bill, which was signed by President Trump last summer, introduced a new provision called a bonus depreciation, which allows companies to immediately deduct the full cost of assets like equipment,
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
machinery, and horses.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
Yes, thanks to a last-ditch lobbying effort by the National Thoroughbred Racing Association, racehorses were included in the list of assets that fall under the tax break.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
And it's been an absolute game-changer for the economics of breeding.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
Toby, they saved horse racing because now you can immediately depreciate your new horse.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
Also a good time to be an accountant in the...
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
focused very narrowly on the horse racing industry.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
Okay, let's sprint to the finish with one final headline.
Morning Brew Daily
Zuckerberg Answers if Social Media is Addictive & The Rich Are Having More Babies Again
Social media timelines have been made brighter thanks to two animals who have captured the internet's heart in recent days.