Neal Freiman

15 PhD-level chemists and engineers spent over a decade in the lab perfecting this tile, all in the hopes that Christopher Nolan will one day make a movie about them.

More pressing for P&G is the question of whether the tie will make a dent in the $9.3 billion market for laundry detergent in the U.S., 70% of which is dominated by liquids.

Execs are bullish, telling Axios that Tide Evo will be, quote, big, if not bigger than Tide Pods.

But of course, they're going to say that.

Toby, I'm more interested in your opinion.

What's interesting to me about this particular product is how they're trying to establish these green sustainability bona fides.

They're positioning as a way to eliminate the need for plastic bottles.

And another thing is about the particular packaging, specifically very lightweight, slim packaging.

And it was also it's it's very much a nod to sustainability, but also the fact that most people will order this online.

So they're saying this is going to be a much cheaper way to get this from our fulfillment center center.

to your door and it's going to reduce shipping costs because of how we package this in such a lightweight way.

Does that include wearing the clothes in the first place?

Is this finally the year you're going to work with a financial professional?

That's right, so find a better way to money at nm.com.

That's nm.com.

The Northwestern Mutual Life Insurance Company, Milwaukee, Wisconsin, and Northwestern Mutual Wealth Management Company.

Oh yeah?

Did that indoor putting green you ordered arrive yet?

Whoop isn't about chasing numbers.

It's about building awareness, spotting patterns, and knowing when to push and when to pull back so you can show up with more energy, presence, and intention.