Neal Freiman

And then, of course, there was an OpenAI ad and a Claude Anthropic ad.

And you said that the Anthropic ad, which was much discussed earlier in the week before the Super Bowl, kind of fell flat.

You want to elaborate?

And one industry that's basically evaporated from Super Bowl commercials is automakers.

In 2012, automakers accounted for 40% of Super Bowl ad minutes.

So if you were watching the Super Bowl back then, you were blasted with car ads.

Last year, it dropped all the way to 7%.

And then this year, only three automakers aired ads for just two minutes.

So that industry is going through a whole lot of trouble right now.

And I think that is reflected in the lack of Super Bowl commercials that they bought.

margin and this halftime show i mean it was visually stunning i think a lot of people had a very similar experience where i was like this is incredible to look at and the music's good do i know do i understand anything no because it was all in spanish and bad bunny actually back in october he said that english speakers had four months to learn spanish you can to understand what he was saying uh

You can understand why this the NFL picked Bad Bunny.

He was the number one streamed artist globally last year on Spotify, and he has been for four out of the last five years.

NFL is making a huge push internationally.

They held seven international games in the past year, and they're doing the same in the upcoming season.

Babbel said it's a language teaching app, said that the share of American users studying Spanish shot up from 26 percent in 2012.

to 60 percent in 2025.

So Bad Bunny just sort of celebrating Latino heritage in the United States certainly tapped into that.

We have to mention there was also an alternate broadcast of a halftime show because a lot of conservatives put pushback against Bad Bunny.

We found out that that halftime show had about five million watchers viewers on YouTube, which is not a not an insignificant number that was headlined by Kid Rock.