Neal Freiman
π€ SpeakerAppearances Over Time
Podcast Appearances
Yes.
News and print media is on the decline, but you can thrive in this digital world.
There are publications that are doing really well, and it was a series of strategic errors by Bezos and the people that he hired that has laid this one-story publication low.
If you just go back to 2016, 2017, the first Trump presidency, the Washington Post was absolutely killing it.
It had more than 3 million paying subscribers.
Now it's far below
that level.
Bezos poured money into this publication, expanded the newsroom by 85%.
So there were boom times.
They just did not capitalize on it.
Yeah.
And you mentioned politics because a lot of what you're hearing from Washington Post leadership is the path to profitability runs through politics, but it looks like the Post has been kind of fighting with one hand behind its back.
Nate Silver pulled data from a news aggregation site that basically tracks which news and politics stories other people are linking to.
He kind of uses it as a way to figure out which outlets are driving coverage of big political stories.
And over the past 30 days, New York Times is kind of dominating that.
They have 14% mindshare, if you will.
Washington Post ranked fourth, only 5% mindshare.
And that is a massive divorce from politics.
the historical norms.
If you go back to that first Trump presidency, the Washington Post was actually ranking higher than the New York Times at that point, despite having a smaller newsroom staff.