Neal Freiman

More 25 to 35 year olds want to revisit their experience as kids with their own children, resulting in 32,000 people slamming the chains pop up at the Empire State Building last October. Now, Toby, this is no doubt great news for chains, but newfound fame brings headaches and tradeoffs. At the same time, these hordes of new younger customers are coming through the door.

They also must cater to the ride or die loyalists, boomers. And those two groups have very different preferences in what they want from a restaurant.

They also must cater to the ride or die loyalists, boomers. And those two groups have very different preferences in what they want from a restaurant.

They also must cater to the ride or die loyalists, boomers. And those two groups have very different preferences in what they want from a restaurant.

But one brand that has bet fully on young people is Chili's, and it's doing that to great success. Sales at Chili's last quarter were up 31% over the year before, and it's done that through these viral marketing, very much targeted to Gen Z. But investors have really rewarded that strategy. Sales of its parent or its stock of its parent Brinker International has doubled over the past year.

But one brand that has bet fully on young people is Chili's, and it's doing that to great success. Sales at Chili's last quarter were up 31% over the year before, and it's done that through these viral marketing, very much targeted to Gen Z. But investors have really rewarded that strategy. Sales of its parent or its stock of its parent Brinker International has doubled over the past year.

But one brand that has bet fully on young people is Chili's, and it's doing that to great success. Sales at Chili's last quarter were up 31% over the year before, and it's done that through these viral marketing, very much targeted to Gen Z. But investors have really rewarded that strategy. Sales of its parent or its stock of its parent Brinker International has doubled over the past year.

So Chili's has fully leaned into the Gen Z. It doesn't really care about its older customer base. We'll see what happens with chains like Red Robin, Carrabba's. California Pizza Kitchen.

So Chili's has fully leaned into the Gen Z. It doesn't really care about its older customer base. We'll see what happens with chains like Red Robin, Carrabba's. California Pizza Kitchen.

So Chili's has fully leaned into the Gen Z. It doesn't really care about its older customer base. We'll see what happens with chains like Red Robin, Carrabba's. California Pizza Kitchen.

Those are some other names in that sort of mid-priced casual category because Gen Z, it's unclear whether they get that nostalgia hit like once every few months if they'll actually go back and sit down because there has been a general transformation of dining away from actually sitting down in booths and spending time there to just picking up a burrito bowl on the go.

Those are some other names in that sort of mid-priced casual category because Gen Z, it's unclear whether they get that nostalgia hit like once every few months if they'll actually go back and sit down because there has been a general transformation of dining away from actually sitting down in booths and spending time there to just picking up a burrito bowl on the go.

Those are some other names in that sort of mid-priced casual category because Gen Z, it's unclear whether they get that nostalgia hit like once every few months if they'll actually go back and sit down because there has been a general transformation of dining away from actually sitting down in booths and spending time there to just picking up a burrito bowl on the go.

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