Neal Freiman

And that's why we're seeing gold reach new heights seemingly every day.

Moving on, the Super Bowl between the Patriots and the Seahawks is nearly two weeks out.

So why are brands releasing their commercials now?

Yesterday, Budweiser and the NFL unveiled their spots for the big game, while Grubhub, State Farm, TurboTax, Uber Eats, and Pepsi Zero Sugar all released teasers for theirs.

It's clear we're in a new era of Super Bowl marketing, one where impact is measured not just on the Sunday night of the game, but also by the conversation you drive on social media in the weeks leading up to it.

In fact, according to Sportico,

Just 10 to 20% of brands will keep their ads a secret before the game itself, hoping that the wow factor of seeing something for the first time is outweighed by the digital reach of an extended campaign.

And with 30 second spots in the Super Bowl going for over $8 million, you want to make the biggest splash possible.

Why so expensive?

you won't find a bigger captive audience anywhere else.

Last year's Super Bowl on Fox drew nearly 128 million viewers, the biggest audience in the history of the game.

This year, NBC is hopeful it can beat the record with teams on each coast, two young, intriguing quarterbacks, and arguably the world's most popular musician, Bad Bunny, headlining the halftime show.

What's the relationship between the legwork

before the ad and the ad itself?

Is it some sort of journey that leads up to the ad?

Because Budweiser just released their ad yesterday.

So what's my incentive?

You know, what is sort of the impact of the actual ad itself in the Super Bowl?

Because I've already seen it online.

And a bunch of brands actually released teasers, like the actual movie teasers for their Super Bowl commercials.