Neal Freiman

The good news, Anne, is gym bros and potheads used to have nothing in common.

Now they can bond over Doritos protein.

It's just crazy how much protein has infiltrated the food supply.

Doritos said that 86% of Americans are actively adding protein to their diets.

70% want protein and salty snacks.

So you can understand why executive would look at these numbers and say, well, might as well just turn every single thing we have into a protein product.

I think...

There might be a tipping point at some point where everything becomes infused with protein and we're saying, okay, maybe we're getting too much or we don't necessarily need it.

Maybe our bodies actually can't even handle it.

We obviously have to do a taste test to see how this tastes.

Love it.

Okay, that is all the time we have.

Thanks for starting your morning with us.

Have a wonderful Friday and an even better weekend.

And thank you so much for stepping in these past few days.

I know you are very busy, but it's been a lot of fun.

And remember, if you want more Anchios Brew Markets, recapping the day's Wall Street news each afternoon, wherever you get your podcasts.

And if you'd like to reach us, send an email to morningbrewdaily at morningbrew.com or DM us on Instagram at MBDailyShow.

Let's roll the credits.

Emily Milliron is our executive producer.