Neal Freiman

speaker

14,692 appearances 180 recordings 1 series first heard Nov 2024 last heard 11 Jun

Neal Freiman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 42 in all, peaking in Feb 2026 with 9.

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Morning Brew Daily · The Tim Cook Era is Ending & Pancreatic Cancer Breakthrough? · 21 Apr 2026 podcast

I'm

One example is the Burger King president, Tom Curtis.

Now, he's been everywhere when they revamped their Whopper, revamped their fries, redid their menu, redid things about their store.

I mean, he was the star on a 90-second commercial.

He gave out his cell phone number and received 41,000 voicemail messages, which they extended into a social media campaign.

So he became the face of Burger King.

People could put a face on.

to the actual company.

And literally, the mascot got kicked aside for the CEO.

So I think a lot of PR teams and communications professionals are really debating how much to put the CEO out there now.

I mean, if you're a tech company, it seems like it's a no-brainer, too, because you really develop a cult of personality there.

But just for more regular consumer companies, I think they're seeing more success with having the CEO be the face of the company.

Yeah, I guess the going convention for trotting your CEO out is maybe don't do it until there's a crisis.

And then you show you have like a steady hand on the wheel.

That seems to be don't put them out there for just anything willy nilly, because like the McDonald's CEO showed, these people are not great at social media.

So maybe don't have them be out there all the time.

But if when there's a crisis, like maybe what happened with Burger King, then that's the time to strategically deploy them to the masses.

Okay, let's sprint to the finish with some final headlines.

FBI Director Kash Patel sued The Atlantic and reporter Sarah Fitzpatrick for $250 million, alleging defamation for her recent article that described Patel as having a drinking problem that could imperil national security.

In the complaint, Patel claimed The Atlantic crossed the legal line by publishing a piece, quote,

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