Neal Mohan
👤 PersonAppearances Over Time
Podcast Appearances
It's about half, yeah.
The channel is growing.
You guys are close to a million subs.
Watch time, views, all up and to the right.
So congrats to all of you guys on that.
But on your question...
Jason so we've paid out in the last three years over 70 billion dollars to the creator economy We are the we are the original and world's largest creator economy and so And that innovation which is called the YouTube partner program is well over a decade now the 55-45 that you're referring to and
So we pay out billions to creators.
Creators, our media company partners, the music partners, et cetera.
I'm using that term creator, and I'll use it for the next 30 minutes sort of in the broadest sense of the term.
It's just that the way that we do it is very different.
I mean, we're a creator economy in the true entrepreneurial sense of the word, which is if you're a creator on YouTube, contrast to the traditional model, you're betting on yourself, which is...
kind of the opposite of sort of the way that traditional media models have worked.
And as you grow, as your audience grow, as your success grows, your monetization grows, your business grows as well.
And not every creator on our platform is going to become Mr. Beast or Dude Perfect, but there are north of 3 million creators that are in that partner program today earning revenue.
I think that that's...
That's not the way I would characterize it, first of all.
I think the way that I think about it is all of these monetization models should be available to you depending on what your business objectives are and what they're not.
I've talked to a bunch of you guys about how you think about that monetization question and what's important versus audience building and not.
By the way, it's the same type of conversation that happens with