Neal Mohan

sports leagues or studios or what have you.

My vision on all of this is whatever model works for you as a creator, podcast or what have you, should be the model that you adopt.

For example, you take

What Tucker's doing and Megan's doing, they have had enormous success on our platform, mostly driven because they're incredibly talented at what they do.

The audience and the algorithm have figured that out.

But it might be that the monetization model that works best is something where they're

representing their inventory themselves.

And that I think is less about sort of take rate or what have you, but sort of the best way to actually package it up.

And so that's really the way that I think about it.

But if you're a creator getting started today, you're not even concerned with that at all because

The monetization is really only a byproduct of what you've been able to do from an audience engagement standpoint.

Yeah, I mean, I think what I'd say on that is it's really, it's two things.

One is, you know, obviously we invest very heavily in making it so that the advertising you see, whether you're watching YouTube on a television screen or on your phones or your laptops,

is relevant, it's targeted, the creative formats are there.

We are a platform that caters to advertisers that are brand advertisers, brand builders, as well as direct response, and so that is a big area of investment.

But the reason why, and I spend a lot of time talking to advertisers, why

they're also excited about the ROI is that the engagement is differentiated.

And that turns into ROI for advertisers.

And what I mean by that is if you go to YouTube, you are really leaned in into what you're watching.

You are a Mr. Beast super fan.