Neal Mohan
👤 PersonAppearances Over Time
Podcast Appearances
You're a Michelle Carey super fan.
You're a name your favorite creator super fan.
And that is a different type of engagement that actually translates into different ROI
regardless of where your objectives are in the marketing funnel.
And that's our secret sauce.
That's where this $70 billion that we pay out to the creator economy and all these hundreds of thousands of jobs that we create in the creator ecosystem on a daily basis come from.
Yeah, I think it's a really interesting question.
And again, one of the consequences of what you're talking about vis-a-vis the algorithm or what have you is you guys open up your phones right now
that YouTube feed of yours is gonna look like you, right?
Like, it really is about what you're genuinely interested in and watching, and that does lead to, it can lead to that type of, that fragmentation that you're describing.
Having said that, you know, if you ask, you know, someone, a Gen Z or, you know, a millennial sort of what were the top four or five sort of really big sort of breakout pop culture trends,
A lot of them are actually an aggregation of a lot of these types of things.
They could be trends that might be not the most relevant to all of us or this audience, but they are for a particular sort of age group.
The answer is that we do see a lot of those sort of national, and in many cases, because YouTube's a global platform, two billion people come to it every single day, there's enough aggregation
even amongst these sort of niche areas where you do see some of that.
The other thing that I will say about sort of how I think about it is I do think that live and sort of like those water cooler type moments are really important.
You know, you saw the biggest one of those happen on YouTube just two days ago.
That Brazil game that Ari was mentioning was on YouTube.
And the reason why it was such a success, I would argue, is because of that aperture, what YouTube can obviously do from a reach standpoint.
But the other reason, and to the NFL's credit, was you guys saw how...