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Neela Richardson

๐Ÿ‘ค Speaker
69 total appearances

Appearances Over Time

Podcast Appearances

Marketplace
QVC wants to be the next TikTok Shop

It is eager, vibrant, lively, and dealing with the ticking demographic time clock.

Marketplace
QVC wants to be the next TikTok Shop

I think I'm going to start with the word I didn't use, urgency.

Marketplace
QVC wants to be the next TikTok Shop

You walk...

Marketplace
QVC wants to be the next TikTok Shop

Blocks and blocks, and all you see is vendors and commerce and merchants over and over and over again.

Marketplace
QVC wants to be the next TikTok Shop

And yet it is a city that knows it has to transition quickly from where its past was in labor-intensive industries to where the global economy is going.

Marketplace
QVC wants to be the next TikTok Shop

Because I see something a little bit different.

Marketplace
QVC wants to be the next TikTok Shop

We started this conversation about a workforce that is at its peak in terms of the prime age worker.

Marketplace
QVC wants to be the next TikTok Shop

And every boss that we talk to, they're all about their talent.

Marketplace
QVC wants to be the next TikTok Shop

They're all about their people.

Marketplace
QVC wants to be the next TikTok Shop

That's great.

Marketplace
QVC wants to be the next TikTok Shop

But then here's where the time clock gets in.

Marketplace
QVC wants to be the next TikTok Shop

Because people are so much a part of this value-add, service-oriented, eager workforce.

Marketplace
QVC wants to be the next TikTok Shop

But they are also rapidly going to an aging economy in Vietnam.

Marketplace
QVC wants to be the next TikTok Shop

Right.

Marketplace
QVC wants to be the next TikTok Shop

So there is a window of time where they can tap into this workforce right now.

Marketplace
QVC wants to be the next TikTok Shop

That's why everybody's focused on this moment to maximize that future.

Marketplace
QVC wants to be the next TikTok Shop

Well, that's the thing.

Marketplace
QVC wants to be the next TikTok Shop

If it was only their own talent and their own value add, then absolutely.

Marketplace
QVC wants to be the next TikTok Shop

But their market is not Vietnam.

Marketplace
QVC wants to be the next TikTok Shop

Their market is the U.S., Europe, Japan.