Neil Danaher

It's a sea of blue.

The sales of beanies are going to spike and then you go to the footy and the pre-game, of which you've been pivotal to,

is a massive part of it but how it came about is a story in and of itself it is and he obviously was diagnosed with MND he hadn't spoken about it publicly and then he was happy to talk to me so I flew over to Perth to do an interview with him and sat down and I learned about MND I didn't know anything about the disease and

And he told me the full story that he'd experienced to that point.

And then we went for a walk in the park.

And then he said that he had this idea about raising awareness and maybe raising money as an associated thing with that as well.

And he sort of loosely outlined something.

And I got back on the plane.

And I was thinking about it on the way back.

And then I got to work.

And I thought, he's got this idea.

But unless he gets some really powerful media experience,

entities behind him this is not going to fly like you need to have something apart from a little idea and he's talking about you know the ice bucket challenge had been around so we all knew that and he had this other idea about a slide and stuff like that and I got to work the next day when I got back in Melbourne and I went to my boss Lewis Martin and I said look I know you don't know Neil he didn't know Neil at this stage I said I know you don't know him I said this is what he is you know he's part of the Danaher family he knew that you know the coaching and playing is that sort of loosely

But he actually didn't know the bloke.

I said, he's the most authentic down to earth person.

He's genuine about this.

I think we should try and help him in some way.

I don't know how we can do it.

I don't know how we can pull it together, but I think that he's got an idea, but it needs to be executed properly.

And I think we've got the people at Channel 7 that can possibly do that.