Neil Freiman

I have no idea.

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Neil, it feels like everyone's trying to get more protein these days.

Yeah, I've seen protein popcorn, protein cookies, and even a protein martini recently.

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Yeah, McDonald's coming into the space is a sign that refreshers have arrived on the big stage.

McDonald's has actually been testing overhaul of its beverage program for years now, and it's finally launching this this summer.

What do you think of these?

Red Bull Dragonberry Energizer, Dirty Dr. Pepper, and Mango Pineapple Refresher are just some of the new drinks that McDonald's is releasing this summer.

You know what?

We're all going to be seeing a lot of refresher content because McDonald's maybe has the biggest marketing engine of any company in the world, maybe outside of Coca-Cola.

So when they turn that on, we're all going to be seeing a lot of refreshers because they've spent a lot of time in the lab figuring out their cold beverage situation.

They think this is the way to move forward.