Neil Freiman

Parent company PayPal knows that Venmo is a 2026 app living in a 2016 body, so it's giving it a new look and new features to highlight that Venmo can do a lot more than help split a restaurant bill with your friends.

The redesign will roll out in stages, but once it's done, you may not recognize Venmo,

Three new services will be added to the platform.

The first is Send, home to close friends, groups, gifting, and scheduled payments.

Next is Money, where you link Venmo to apps and websites and also see how your crypto is doing, if you're into that.

Finally, Rewards, which shows offers and cash back from Venmo's new rewards program.

The idea behind the redesign, according to Venmo SVP Alexa Soa, is to bring to the forefront capabilities users didn't know were there.

She told TechCrunch, one of the biggest insights is how many features and functionalities we have that customers just have no idea exist in the app, which is true.

I basically only know where the remind button is because some people don't pay on time.

Toby, seems like a much needed makeover.

I don't think there are seven of us in the world.

And you can you also can't overlook the privacy aspect here.

I mean, in 2021, BuzzFeed News found President Biden's Venmo account and all the people in his inner circle.

It's just so easy to find this sensitive information on Venmo.

And even now, when I go on to Venmo and I see like a public feed of people's posting who they paid and what I'm.

It is baffling that people still do that.

But opting people into just the close friends setting initially, I think, fixes a big problem that Venmo has.

And you can't deny the timing here.

It is very notable.

PayPal, which is Venmo's parent company, is now restructuring to spin Venmo off into a standalone business unit and then are giving us all this window dressing for Venmo.