Neil Freiman

But as we're seeing with Lululemon and other brands in the athleisure space, they're getting absolutely wrecked right now.

People are just dressing up a little bit more.

They're looking a little more presentable, and they're moving away from athleisure that dominated from 2020 to 2025.

And Nike's really caught up with that because they have a ton of inventory in that space that they're just trying to get rid of.

For developers, this is like a kid going to Disney World for the first time.

You have maybe the world's foremost AI company

who employs the smartest AI nerds on planet earth, basically just handing you their closely guarded trade secrets.

It's like a free world-class engineering education.

No surprise that this spread like absolute wildfire in developer communities.

So if you're just a hobbyist developer or someone who's in this

industry.

I mean, it's just an amazing education to be able to look at how the smartest people in the industry are putting together something as complex as cloud code.

And then if you're a competitor, I mean, this is like finding a $1,000, $100, $1,000 bill in your pocket you didn't know was there.

Because these AI companies are fighting tooth and nail for every piece of market share in this business.

And coding is a huge part of that.

Cloud code is a huge part of Anthropix business.

It's their cash cow.

The product reached more than $2.5 billion in annualized revenue recently.

So this is Anthropix's big business, and it basically just gave the secrets away.

They keep HR, payroll, and IT aligned in one platform so growth doesn't turn into tool sprawl.