Neil Freiman

Raymond Liu is our senior producer.

Our producer is Olivia Graham and our associate producer is Olivia Lake.

Technical direction by Nina Miller.

Hair and makeup thinks Freddie should visit Wawa.

Devin Emery is our president and our show is a production of Morning Brew.

Good morning, Brew Daily Show.

I'm Neil Freiman.

And I'm Toby Howell.

Today, protein is in a shortage.

I repeat, protein is in a shortage.

In the cutthroat, low-margin world of bars, one New York City pub is getting creative to stand out.

Ahead of Game 1 of the NBA Finals tomorrow night between the Knicks and the Spurs, the Jeffery on the Upper East Side of Manhattan announced a promotion with a prediction market twist.

If the Knicks win, then

everyone who buys food or drink there during the game will get their tab picked up by the house up to $100 a piece.

And the Jeffrey is okay with that because they are hedged or de-risked.

The owner, Andy, said he put $5,000 on the Couchy bet for the Knicks to win game one.

So whatever happens in the game, the Jeffrey doesn't lose too much or might even come out on top.

Toby, is this the first instance of a bar turning into a hedge fund?

This isn't a scrappy startup or niche tool.

Sage is powering financial operations for companies in every industry, from coffee shops to manufacturing plants across virtually every market.