Neil Freiman

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My stock of the week are sportsbooks, which are poised for a historic month thanks to the World Cup.

DraftKings is up 12% this week, and FanDuel parent Flutter has gained 8% after its CEO predicted that at peak times during the tournament, which started yesterday, the company expects to see 100,000 bets a minute.

Gambling execs have called this World Cup the biggest betting opportunity in history, with $50 billion projected to be wagered across all platforms globally today.

That'd be a 43% increase from the amount wagered in the previous event four years ago.

The main reason for the spike?

Pretty simple.

More games to bet on.

For this edition, the World Cup expanded its field from 32 to 48 teams, meaning there are an additional 40 games on the schedule for your friend to take the over on corners.

There are a couple of other tailwinds that could boost gambling.

For the first time, the majority of Americans can place legal bets after more states approved it.

65% of the population can now gamble on sports compared to 40% in 2022.

Plus, with the games taking place in North America, the time zones are favorable for a betting deluge here and in Europe.

Toby, it's a much-needed lift for an industry that's being squeezed on all sides.

Yeah, the World Cup final winner on prediction markets is already on its way to becoming the biggest market in these companies' history.

I just checked this morning.

Polymarket had over $2 billion worth of wagers or whatever you want to call it for Polymarket.

on that World Cup final.

And we're five weeks out.