Neil Freiman

The head of FIFA, Gianni Infantino, has argued that the North American market is, quote, a very special market where no one complains about ticket prices when you go to a concert or an NFL game.

He calls this a once-in-a-lifetime experience for North American fans to experience the World Cup and go to games.

So

That's why they've changed up their whole process.

They've introduced things like dynamic pricing, which they haven't before.

And we are used to dynamic pricing here with concert tickets.

And no one likes it.

It's when demand goes up, ticket prices go up.

When demand goes down, ticket prices go down.

So that is FIFA.

This is a very intentional strategy by FIFA to jack up prices for the North American market.

And you can see that, yes, United States wins.

We are more willing, not willing, but we have experience paying more for the biggest games.

The Super Bowl, the get-in price this year was $900.

The equivalent maybe in Europe was the Champions League, which is the biggest soccer game on that continent.

The get-in price there was $200.

So there is a big gap.

But FIFA is really sticking it to us with these revenue maximization tactics.

Which I have never played yet, but that sounds very interesting.

A bunch of huge names are attached to longevity science and anti-aging.