Neil Patel

They probably made a killing or Blue Bottle Coffee, Automatic, which is WordPress. And When you have investors who have just been through so many of these things before, they're just like, oh, don't worry, you should talk to this lawyer as part of this law firm. One of their partners was the ex-deputy director of the FTC. They'll help guide us through it.

They probably made a killing or Blue Bottle Coffee, Automatic, which is WordPress. And When you have investors who have just been through so many of these things before, they're just like, oh, don't worry, you should talk to this lawyer as part of this law firm. One of their partners was the ex-deputy director of the FTC. They'll help guide us through it.

And they just make things much more easier to deal with. So it's a lot less stressful. It's much more stressful in the heat of it. But looking back on it, it's not bad at all. I remember I probably smoked a cigarette for the first time when I was going through that just to try it out. I'm like, give me that. Let's see how that tastes. And I'm not saying cigarettes people should or shouldn't smoke.

And they just make things much more easier to deal with. So it's a lot less stressful. It's much more stressful in the heat of it. But looking back on it, it's not bad at all. I remember I probably smoked a cigarette for the first time when I was going through that just to try it out. I'm like, give me that. Let's see how that tastes. And I'm not saying cigarettes people should or shouldn't smoke.

It was just more so that was my first experience. Yeah, you just get used to over time of dealing with the stress and the ups and downs. Funny enough, at our ad agency, NP Digital, I don't remember when we weren't in a lawsuit. And like, it's over little things, right? Like once you have a scale, we're in, I think, 19 or 20 countries. We have a good amount of employees.

It was just more so that was my first experience. Yeah, you just get used to over time of dealing with the stress and the ups and downs. Funny enough, at our ad agency, NP Digital, I don't remember when we weren't in a lawsuit. And like, it's over little things, right? Like once you have a scale, we're in, I think, 19 or 20 countries. We have a good amount of employees.

We're small considered to like a Microsoft, but based on the classification of the US government, we're considered a large business. Although I still look at it as small compared to like a Microsoft. You're going to run into silly little lawsuits. And a lot of them aren't necessarily lawsuits. They're just legal issues. I've had people, they show up to the office one day.

We're small considered to like a Microsoft, but based on the classification of the US government, we're considered a large business. Although I still look at it as small compared to like a Microsoft. You're going to run into silly little lawsuits. And a lot of them aren't necessarily lawsuits. They're just legal issues. I've had people, they show up to the office one day.

We're mainly remote now these days. And after one day, they have some health scares, so they're not in the business, but we're still paying them. They have their time off based on their condition. And then three months later, when they have to start coming back and working, they'll be like, I had sexual harassment. I'm going to see him. What?

We're mainly remote now these days. And after one day, they have some health scares, so they're not in the business, but we're still paying them. They have their time off based on their condition. And then three months later, when they have to start coming back and working, they'll be like, I had sexual harassment. I'm going to see him. What?

oh, you're only in the office for one day for like six hours. What was the harassment? Oh, people were really mean to me on Slack. And I'm like, we keep all the logs. I'm like, where is it? We have in-house counsel. And of course we pay law firms. But like, sometimes it's just cheaper to be like, here's a thousand dollars. Goodbye.

oh, you're only in the office for one day for like six hours. What was the harassment? Oh, people were really mean to me on Slack. And I'm like, we keep all the logs. I'm like, where is it? We have in-house counsel. And of course we pay law firms. But like, sometimes it's just cheaper to be like, here's a thousand dollars. Goodbye.

Then it is to like fight things because fighting it, whether you have in-house resources or external, it still costs money. Everything costs money. So it's an equation and you're dealing with a balance. It's nonstop. The horror stories that must come out of a Microsoft or Apple. When you have 300,000 employees, I don't know what companies go through.

Then it is to like fight things because fighting it, whether you have in-house resources or external, it still costs money. Everything costs money. So it's an equation and you're dealing with a balance. It's nonstop. The horror stories that must come out of a Microsoft or Apple. When you have 300,000 employees, I don't know what companies go through.

It must be crazy and not necessarily painful because a lot of the people at the top are not dealing with it. But even this example... I didn't know about it until six months later. And they were just like, yeah, the person could improve anything. They said they had screenshots. When we asked them for the screenshots, they came up with nothing.

It must be crazy and not necessarily painful because a lot of the people at the top are not dealing with it. But even this example... I didn't know about it until six months later. And they were just like, yeah, the person could improve anything. They said they had screenshots. When we asked them for the screenshots, they came up with nothing.

And when we went back, because you can see history in Slack and stuff, they're like, we found nothing. We showed them all their conversations. They couldn't point out anything. They still said they were going to sue. They had a contingency-based lawyer. And they're just like, look, it was cheaper to give a $1,000 check than it is to deal with anything.

And when we went back, because you can see history in Slack and stuff, they're like, we found nothing. We showed them all their conversations. They couldn't point out anything. They still said they were going to sue. They had a contingency-based lawyer. And they're just like, look, it was cheaper to give a $1,000 check than it is to deal with anything.

And yes, sometimes it's principled, but do you want to spend 10 grand fighting anything or do you rather just pay the thousand bucks and move on?

And yes, sometimes it's principled, but do you want to spend 10 grand fighting anything or do you rather just pay the thousand bucks and move on?