Neil Patel

And what I'm getting at is these LLMs, if they're using algorithms and signals, which is what they do, it's hard for them to know what is right or wrong because you have signals on both ends.

But if President Trump or Biden or Obama, I'm not trying to skew left or right, say something about marketing, most people will say that's a president.

Whether left or right, a president doesn't specialize in marketing.

right but if they say look at neil he's really good at he's a marketer and he's saying something about marketing the llms know my background is marketing i've been doing this for 20 years so when i talk about seo i should know more than president trump or president obama or biden

But on the flip side, if Neil wants to talk about politics, they'll say, hey, Neil's not a politician.

What the heck does he know about this?

President Trump or President Biden or Obama, they know more about politics than Neil does.

We should take his opinions.

Right.

And the same goes with politicians who aren't them.

I don't know much about politics.

I know there's levels underneath them.

You know, just like there's marketers who are above me and have more experience and are better than me.

But whoever that person is, these platforms will look at trust and you got to really put out good content to build that trust and build that authority.

So that way you're respected by the platforms and they keep pushing you.

And you can get that trust by follows, pushing out good information, having people say good things about you, speaking at events, getting press for your name.

This all helps you build up authority.

You can do this for an individual and you can do that for a company as well.

But they both help you get cited by the LLMs because it creates what's called EEAT, experience, expertise, authority, and trust.

By creating a lot of good information, putting it out there, that's what you're building up that these platforms love.