Neil Patel

You can publish on Medium, right?

You can pick whatever you want.

You can even publish it on LinkedIn, straight up that article, because a lot of these LLMs in Google are pulling from LinkedIn.

And that'll help you get mentioned more because you're talking about your products and your services.

The surefire way is to start by spending money on ads.

ads are great but the problem that most people have is they haven't figured out their funnel so you want to build your traffic organically you want to go on instagram you want to go on linkedin build an audience then promote your two grand a month business i don't mean that in a bad way i mean that's amazing that you're at two grand a month whoever it may be that's listening and try to get it to three or four grand you then want to get feedback from your customers how can i make my product better what's wrong with my messaging

How can I make it more clear?

How can I put in more reviews and ratings to build trust?

You'll notice as time as you start talking to customers, you'll get feedback.

You take that feedback and you improve your business.

When I say improve your business, not just your product and service, but also your messaging, your images, because they'll tell you what issues they have with your product or your company or why they chose to buy from you.

And if you can make the changes that they're talking about, assuming you get enough feedback, so you're making changes based on the majority, not just based on one person, what you'll find is your conversion numbers will go up.

When I say conversion numbers, if 100 people visit your website and only one buy, that's a 1% conversion.

Now, if on average two buy, you're at 2%.

When you're able to convince more people who...

saw your storefront to actually go through the door and make a purchase, it's much more easier to make your ads profitable because you have a higher conversion rate.

Because before, if you're spending $10 for a customer, now two people are actually buying.

So if you spent $10 and got 100 visitors and only one bought,

You spent $10 for a customer.

Now, because you've optimized your site two out of 100 buy, now you spent $10 for two customers, which is $5 a customer, which makes your unit economics better.