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Neil Patel

šŸ‘¤ Speaker
1922 total appearances

Appearances Over Time

Podcast Appearances

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

When you're able to convince more people who...

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

saw your storefront to actually go through the door and make a purchase, it's much more easier to make your ads profitable because you have a higher conversion rate.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

Because before, if you're spending $10 for a customer, now two people are actually buying.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

So if you spent $10 and got 100 visitors and only one bought,

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

You spent $10 for a customer.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

Now, because you've optimized your site two out of 100 buy, now you spent $10 for two customers, which is $5 a customer, which makes your unit economics better.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

Me directly or my company?

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

Sure.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

So, uh, we have an SMB division and people can pay us all the way in the low thousands of dollars a month, all the way up to, we have packages well into the millions of dollars.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

I've had really good offers well into the eight figures a year, including stock comp from, uh, well-known companies that everyone uses every single day.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

No, because then it takes away the freedom and flexibility in life.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

Also, what am I going to do with the money?

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

Usually when people ask me really nicely, I'd be like, I don't want to work for anyone, but I'll help you out for free.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

And then I just give them advice and then they learn.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

And then, you know, it also gives me things to do throughout the day.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

Usually my team is just to be very transparent.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

But yeah, someone is answering the questions.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

Sure.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

I'm going to give you guys a money tip if that's okay.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

I had a conversation with my trainer the other day and he's telling me how he's paying off his home faster.