Neil Patel

and you can double, triple and cut the cost down. Well, maybe at the end of the day, that six times turns into three times because of the growth and the cost savings, the bank will float it all.

$2 million, assuming they're growing at a good pace.

$2 million, assuming they're growing at a good pace.

And if they're growing on an annual basis and they have low churn, they're probably going to get $12 million for that business.

And if they're growing on an annual basis and they have low churn, they're probably going to get $12 million for that business.

Okay. But the $30 million in revenue may only equate out to, call it, $6 million in profit.

Okay. But the $30 million in revenue may only equate out to, call it, $6 million in profit.

Correct. So it takes some time. It takes a year to two years, usually two years, to really integrate and ramp up. But at the end of the day, you're at six. You bought it for 12. All right. You only pay two times. Right. You just got to figure out how to float the money, whether it's you're using your own cash up front or bank.

Correct. So it takes some time. It takes a year to two years, usually two years, to really integrate and ramp up. But at the end of the day, you're at six. You bought it for 12. All right. You only pay two times. Right. You just got to figure out how to float the money, whether it's you're using your own cash up front or bank.

You just got to make sure you have the cash up front or you're getting investors to help you out.

You just got to make sure you have the cash up front or you're getting investors to help you out.

whenever you're happy and content. So people are like, oh, I can go from 100 to 200 or 20 to 30 or 40. Well, if someone's offering you enough money where you don't ever have to work again and you're happy and you genuinely want to retire or do something else, go and sell and move on. If you're getting enjoyment from continually growing the business and you don't care for the money, don't sell.

whenever you're happy and content. So people are like, oh, I can go from 100 to 200 or 20 to 30 or 40. Well, if someone's offering you enough money where you don't ever have to work again and you're happy and you genuinely want to retire or do something else, go and sell and move on. If you're getting enjoyment from continually growing the business and you don't care for the money, don't sell.

If you want to ideally plan the perfect exit, The perfect exit is selling right at the top, which is too hard to plan. But when you're growing really fast and you know it's going to slow down, that's ideally when you want to do a transaction. It's very hard to time that. But my rule of thumb with people is if you love what you're doing and you don't care for money, don't sell.

If you want to ideally plan the perfect exit, The perfect exit is selling right at the top, which is too hard to plan. But when you're growing really fast and you know it's going to slow down, that's ideally when you want to do a transaction. It's very hard to time that. But my rule of thumb with people is if you love what you're doing and you don't care for money, don't sell.

If it's enough money and you just want the cash, you never have to worry again.

If it's enough money and you just want the cash, you never have to worry again.

I think it's just a good thing to give back. It's like, why do you do a toy drive each year? I don't think you do a toy drive because you need to do a toy drive. I think you just genuinely enjoy it. And if people are part of something that is a bigger cause, I think it creates amazing culture. It brings people together. And it truly gives...

I think it's just a good thing to give back. It's like, why do you do a toy drive each year? I don't think you do a toy drive because you need to do a toy drive. I think you just genuinely enjoy it. And if people are part of something that is a bigger cause, I think it creates amazing culture. It brings people together. And it truly gives...

enjoyment like you look at the smiles on the faces that you're creating by giving them something whether it's toys or money or helping out from the fires it's a nice feeling to help others you go buy something that you may think is cool like a fancy car you'll have enjoyment for a week or a month but after that it goes away you become numb to it