Neil Patel

Yeah.

That's cool.

That's cool.

But see, that's the point. A lot of people do charity because of some personal feeling and it's great. And I think a lot of people pick a charity from their heart. My wife picks them from the heart. I pick them more logically. Right. Execution of it. Looking at dollars wise. And I'm not saying her way is better or my way is better. You need both because charity does need to involve the heart.

But see, that's the point. A lot of people do charity because of some personal feeling and it's great. And I think a lot of people pick a charity from their heart. My wife picks them from the heart. I pick them more logically. Right. Execution of it. Looking at dollars wise. And I'm not saying her way is better or my way is better. You need both because charity does need to involve the heart.

Sure. And it needs some logic as well because you need to make sure that you're not getting ripped off. Mm-hmm.

Sure. And it needs some logic as well because you need to make sure that you're not getting ripped off. Mm-hmm.

At this point, the leaders in the country and the recruiting staff is in charge for it. But when we started off, what we did was we would go on LinkedIn, look for all the people that worked for multiple competitors, got promoted many times. Because everyone says when you interview them, oh, I'm amazing. Look what I did. You don't really know if they did that.

At this point, the leaders in the country and the recruiting staff is in charge for it. But when we started off, what we did was we would go on LinkedIn, look for all the people that worked for multiple competitors, got promoted many times. Because everyone says when you interview them, oh, I'm amazing. Look what I did. You don't really know if they did that.

But if they worked at a company, ideally a competitor, they got promoted multiple times, it means a company usually found them valuable. Now, if they did it at two of your competitors and got promoted multiple times, it's usually not dumb luck. It's usually they're good at what they are doing or claiming. So hiring those people and paying them more is a great way to get great talent.

But if they worked at a company, ideally a competitor, they got promoted multiple times, it means a company usually found them valuable. Now, if they did it at two of your competitors and got promoted multiple times, it's usually not dumb luck. It's usually they're good at what they are doing or claiming. So hiring those people and paying them more is a great way to get great talent.

And we would message them on LinkedIn like, hey, Mike, love what you did in your career. I'm actually looking for someone like you for my company. If you know of anyone, let me know. It's indirect. It's not as forceful when you're reaching out to them. It's casual. And most of the time, they go, hey, I'm actually interested. And we found that to be very successful.

And we would message them on LinkedIn like, hey, Mike, love what you did in your career. I'm actually looking for someone like you for my company. If you know of anyone, let me know. It's indirect. It's not as forceful when you're reaching out to them. It's casual. And most of the time, they go, hey, I'm actually interested. And we found that to be very successful.

And then when you get good people, they don't like working with shitty people. So then they just keep bringing more and more good people.

And then when you get good people, they don't like working with shitty people. So then they just keep bringing more and more good people.

So I was actually asked this question earlier today, a little bit different. And I want my kids to do whatever makes them happy. I do business and it genuinely makes me happy. I did an irrevocable trust ages ago and I probably shouldn't have given them as much, but I didn't know as much back then. And I didn't know the shares would have been worth as much as well. And they don't know about it.

So I was actually asked this question earlier today, a little bit different. And I want my kids to do whatever makes them happy. I do business and it genuinely makes me happy. I did an irrevocable trust ages ago and I probably shouldn't have given them as much, but I didn't know as much back then. And I didn't know the shares would have been worth as much as well. And they don't know about it.

So when they get older, we'll see. But the way I look at it is if my kids do whatever makes them happy, I'm happy. And if they want to live in New York, cool, figure out life on your own. If they want to live in Beverly Hills next door to me, I will buy them the home and I'll make sure they have food and basic necessities covered. But if they want to live on their own, they got to figure it out.

So when they get older, we'll see. But the way I look at it is if my kids do whatever makes them happy, I'm happy. And if they want to live in New York, cool, figure out life on your own. If they want to live in Beverly Hills next door to me, I will buy them the home and I'll make sure they have food and basic necessities covered. But if they want to live on their own, they got to figure it out.

Now, granted, they have an irrevocable trust, but they're young kids. They're three and five, so they don't know. And yeah, I would just want to make sure that their basic necessities are covered. We have a committee that looks over the trust and the kids will always have their basic necessities covered, even if they want to be in New York. Like, I don't ever want them on the street.