Neylan McBaine

Yes, parents.

So we actually have a couple of different pricing models.

For the past couple of summers, we've been purely a consumer product, meaning that parents have been signing their kids up for our summer semester.

And we've had

Two fantastic summers of doing that.

But as a young company, we wanted to challenge ourselves to find year-round revenue.

And so what we're doing is this spring, we're actually offering an after-school version of our program to YMCAs and other private after-school organizations, as well as school districts and individual schools.

And they will be doing a whole different semester of BrainChase during the spring.

We'll run our summer program again this coming summer.

But that's allowing us to have a year-round revenue stream.

The different pricings that you're seeing depends on whether they want to put some add-ons to their package.

So we add...

a backpack and a t-shirt and a patch that they could put on so that they really feel like they're adventurers.

Our brand is built on this idea of adventure learning.

And so as an online learning platform, we try and bring in a lot of the physical and, you know, offline adventure elements.

I love that.

So we don't have a revenue model per month because so far we've been in a seasonal business.

We're launching our after-school program in the spring, which will be our next revenue driver.

But last summer we had 2,000 kids participate.

Our first summer we had 500.