Niamh Owens

But why not dream after that opening game?

Yeah, we heard recently, Sam, that they had to shed 20% of their workforce out.

a whole heap of really hardworking, football-loving people lost their jobs.

And that came on the back of two significant deficits.

Last year's record loss, then it got worse this year.

Now we've heard from Martin Kugler, who's the new CEO.

He only took over in February of this year.

He says there's a path back to black by the end of next year.

There are, of course, Sam Cosswith participating in a World Cup.

There are big rewards as well if you can go on a run.

I mean, from the round of 16, you're talking upwards of $20 million Aussie dollars in prize money.

that would mean our first knockout game win too so it would be a massive moment for football in australia on multiple fronts and then the question becomes can we capitalize on this excitement back here at home in the aftermath of the world cup i think plenty of people have admitted that they weren't able to capitalize on the matilda's run at that home world cup

There's a couple of things that didn't go their way in that sense.

And there's a couple of things to look at in terms of that buy-in.

I mean, one is that Football Australia runs the Socceroos.

They run Matildas.

They run junior football in Australia.

There's then the A-Leagues, the National League, which is in the middle of those two, and that's run by the APL.

Now, communication relationships between those bodies haven't always been top-notch.

And that really matters, especially in the aftermath of a tournament like this one.