Nicholas Thompson

There's the challenge of the sovereign creator.

Power has moved from the center and from the brand to the individual.

It's a really interesting trade-off.

Most writers, they're way better when edited.

They may not think that's the case, but it is true.

The second horseman is the collapse of search traffic.

About 40% of our traffic comes from search.

You know, we're seeing a significant decline, maybe a 20% decline.

I would like a system that helps everybody in perpetuity the way the old Google system worked.

So if you want to crawl our site, you have to give us something.

The third is weakening of trust and authority that media houses have had.

This is something where AI can be really useful.

Please read this story and identify like the six embedded assumptions that I don't even notice because I'm in some kind of a filter bubble that are going to trigger readers on the other side.

The fourth horseman is AI.

That's my favorite.

It's the most fun to talk about.

It's less, I lose less sleep on that one.

Is it a competitor?

Is it a collaborator?

Fact checking is hopeless.